Perception Evaluation of Visual Quality of Public Spatial Environment in Shopping Centers: A Validity Study of Subjective Evaluation in Simulated Scenes
Abstract：This paper focuses on the reliability and validity of an off-site survey technology based on 360° panoramic scene simulation and applies it to the perceived quality evaluation of public space in shopping centers through the online questionnaire survey platform. In this study, the visual environment elements as essential factors, and evaluation based on the semantic difference (SD) scale is used to compare the absolute and relative response differences in the participants' environmental perception evaluation between the real scene (the reference group) and the simulated scene (the contrast group). Statistical test results of differences in absolute responses shows that 360° panoramic scene has the same effect on overall perception and preference evaluation as the real environment. The similarity of the relative responses proves that the 360° panoramic scene simulation has a good level of validity in the visual quality evaluation of the public space environment in shopping center, and the effect is similar to the scene of Virtual reality (VR) simulation.
徐建，朱小雷*，王朔. 购物中心公共空间环境视觉质量感知评价 ——模拟场景主观评价效度研究[J]. 新建筑, 2022, 40(3): 21-26.
XU Jian,ZHU Xiaolei,WANG Shuo. Perception Evaluation of Visual Quality of Public Spatial Environment in Shopping Centers: A Validity Study of Subjective Evaluation in Simulated Scenes. New Architecture, 2022, 40(3): 21-26.
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