Abstract:Townscape Movement is becoming more and more important in the urban and other relevant field, with more global attention paid to it these years. While there has been little domestic research on Townscape, this paper discusses its theoretical origin, background, launch and development process, and concludes that Townscape is a Picturesque theory based on heuristic urban design practice and theory campaign that launched by The Architectural Review in the middle of 1930s, which was caused by the editors’Picturesque interest and the specific social situation.