Abstract：With the case of Shanghai Wujiaochang Wanda Plaza, this paper analyzes the multi-functional effect of commercial complex from the perspective of consumer behavior. Multifunctional network is built bottom-up in the way that consumers are viewed as agents delivering connections among functions via combined use of them. Then social network analysis methods are utilized to calculate the core index to represent the position of functions in the network, and construct the core-periphery structure. After this, the paper divides all functions into four categories according to their core conditions and planning proportion, and for each function the strategies of configuration and spatial layout are further discussed. It is specially emphasized that the significance of large supermarket as the anchor store might be overestimated, and it is suggested to extract associated functions and arrange them nearby when making spatial layout.
王灿，王德，朱玮，宋姗. 消费者行为视角下的商业综合体功能复合效应与机制[J]. 新建筑, 2018, 36(4): 112-116.
WANG Can,WANG De,ZHU Wei,SONG Shan. Multi-Functional Effects and Mechanism of Commercial Complex from the Perspective of Consumer Behavior. New Architecture, 2018, 36(4): 112-116.
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